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What is CRM?
The concept of Customer Relationship Management (CRM) is undoubtedly one of the burning issues of the moment – but is it anything more than the latest management guru fad?
Well, yes. CRM can change the way you view your business…and the way your customers view you. It can help you win new customers, and to retain existing ones. In fact, the secret of success lies in understanding, keeping and developing what you already have. Even a small percentage increase in customer retention can generate a substantial percentage increase in profitability.
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Of course, the principles of CRM are in many ways as old as the history of business itself. Think of the proprietor of the corner shop. Traditionally, someone who knows all there is to know about his customer and who devotes the time to developing that relationship will capitalize on opportunities to anticipate their needs and secure their loyalty.
CRM today, together with the appropriate technology, enables larger organizations to put the same principles into practice…and reap the benefits.
Our CRM Vision
Successful companies consistently make strategic,
customer-centred decisions in order to achieve and maintain
competitive advantage to meet present questions and challenges: Who are your most profitable customers and how do you identify them? How can you deliver the best service to those high-value customers? How do you meet rising customer expectations while minimizing transaction costs? How can you integrate customer data across all channels?
ASAP's CRM solutions help companies define leading edge strategies, build critical processes, deploy empowering technologies, and enable the gathering of key information to drive more value from each customer.
We help you succeed by partnering with ASAP. ASAP Professional Services strives to ensure that clients are able to have aspect of CRM is to have a single view of the customer and to ensure that all customer “touch-points” reflect a consistent view of the customer. Failure in this aspect of CRM spells disaster for any organisation that wishes to be considered as “customer focused”.
We offer
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High-Level of expertise and customer-centred
services, products and solutions
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Experience designing and implementing end-to-end CRM business and technology solutions
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Partner with best-of-breed customer-centred CRM vendors
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Provide effective CRM strategy
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Our areas include employee relationship management, customer
intelligence and channel management.
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