The use of text messages in business has
only been realised recently. From a business
perspective the ability to send SMS messages
directly from
GoldMine has many advantages.
Unlike email the SMS medium can contact your
target audience directly at any time. Of
course such power has to be used carefully
for permission
based marketing only.
Companies can send out content specific SMS
messages to inform customers of new
services, product update information, and
reminders for renewals, etc.
Text messaging can also be used to
communicate with staff members. For example
contacting an individual member of staff of
the need to call the office, or to broadcast
to all staff members the date of a company
meeting.
The text messaging solution for GoldMine
from Activip called ActivSMS includes the
following features:
Recognises GoldMine's filters
and groups for sending text messages en mass
Templates can be created for
personalised messages
Sends to both GoldMine's
primary and additional contacts
A signature can be inserted
into each text message
Records a GoldMine history item for each text message sent
